May
29th
Thu
29th
# And what you discovered was that …. nobody watches ads? Kara asks.
# No, they do, Rogers counters. Clearly, he thinks the Nielsen model is and always was a bunch of bollocks. He again stresses the need for accountability in advertising metrics. TiVo, he says, can offer that.
# No, they do, Rogers counters. Clearly, he thinks the Nielsen model is and always was a bunch of bollocks. He again stresses the need for accountability in advertising metrics. TiVo, he says, can offer that.
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Time-Shifting the Ad Industry: Tom Rogers, President and CEO, TiVo | D6 Highlights | AllThingsD
yeah, right, only when people forget to fast forward